![]() In The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, the authors use data from thousands of B2B marketers, sellers, and buyers around the world, to reveal that being a challenger seller is only one part of the equation. ![]() ![]() Now, they have teamed up with fellow CEB leaders Pat Spenner and Nick Toman to deliver the missing component to the strategy that everyone has been talking about since 2011. Four years ago, bestselling authors Brent Adamson and Matthew Dixon unleashed a bold new approach that would revolutionize the sales world with The Challenger Sale. ![]()
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